Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creating B2B SEO content that resonates with humans, not just algorithms. Through her SEO consultancy, she helps SaaS companies connect with their ideal audience through organic search. Emily can also be found leading SEO training sessions for nonprofits and incubators like Nest, WomensNet, and more.
Emily’s Most Recent Posts
AI in Customer Service: How it’s Used and What’s Next (2025-2026)
AI in Customer Service: How it’s Used and What’s Next (2025-2026)
The natural language processing (NLP) power of generative artificial intelligence (AI) means that the tech can directly interface with humans—through text, voice, and even video...
AI for Human Resources: Trends and Top Tools (2025-2026)
AI for Human Resources: Trends and Top Tools (2025-2026)
Human resources teams, like so many others, are interested in using artificial intelligence (AI) to streamline their work and reduce time-consuming, repetitive processes. HR pro...
How AI in Supply Chain Management is Transforming Business
How AI in Supply Chain Management is Transforming Business
Supply chains are vast, sprawling networks that can include multiple vendors and logistics partners. Careful planning is essential for reducing or removing bottlenecks that can...
AI in Hospitality: Opportunities, Fears, and Trends (2025)
AI in Hospitality: Opportunities, Fears, and Trends (2025)
Artificial intelligence (AI) is gaining traction in the hospitality sector. Nearly 2,000 people search this topic online every month, and interest in the tech has skyrocketed in...
The Great Decoupling: Why Zero-Click Searches Are on the Rise
The Great Decoupling: Why Zero-Click Searches Are on the Rise
If you’ve been tracking your site’s clicks since before Google’s AI Overviews rolled out, you’re probably used to seeing impressions and clicks fluctuate in a similar manner. Bu...
Share of Search in 2025: How to Measure Visibility in SERPs and LLMs
Share of Search in 2025: How to Measure Visibility in SERPs and LLMs
The world of organic search marketing feels topsy-turvy right now. People are searching for information using tools that didn’t exist for consumers just a few years ago—ChatGPT...