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James is a Journalist at Exploding Topics. After graduating from the University of Oxford with a degree in Law, he completed a Diploma in Journalism through Press Association Training. He won the Premier League award for the best sports exam script. Now in his second spell with Exploding Topics, following three years covering Liverpool Football Club, James has a keen interest in the latest trends. He has been published in areas from AI to the commerce industry, with bylines including The Independent.
James’s Most Recent Posts
The AI Myths Marketers Believed and What the Data Actually Shows
The AI Myths Marketers Believed and What the Data Actually Shows
What are real marketing departments doing with their budgets in the era of AI? Exploding Topics decided to find out. We surveyed over 1000 marketing budget decision-makers, and...
How to Kill or Validate a Business Idea in 30 Minutes
How to Kill or Validate a Business Idea in 30 Minutes
Business ideas are inherently exciting. But there is nothing financially or emotionally worse than getting carried away, sinking months into a project that was doomed to fail fr...
6 Trends Exploding Topics Found Super Early (+ How You Can Too)
6 Trends Exploding Topics Found Super Early (+ How You Can Too)
At times, trend tracking can feel intangible. You know it’s important to stay on top of consumer patterns, but it’s difficult to visualize the direct effect it’s going to have o...
73% Fear Their AI Prompts Going Public, But Most Don’t Know It’s Already Happening
73% Fear Their AI Prompts Going Public, But Most Don’t Know It’s Already Happening
Nearly three-quarters of AI users fear their prompts could be exposed. Yet most have no idea it’s already possible. In the third installment of a series of consumer AI surveys,...
ChatGPT Ads: Here’s What Will Happen Next
ChatGPT Ads: Here’s What Will Happen Next
Closing in on 1 billion users, OpenAI has finally decided that it is time to introduce adverts to ChatGPT. Even without ads, ChatGPT reached an ARR of around $20 billion in reve...
How to Track Trends (Guide for Inventory Managers & SEOs)
How to Track Trends (Guide for Inventory Managers & SEOs)
Trend Tracking is one of the most powerful features within Exploding Topics. It can transform your inventory management and supercharge your SEO marketing. Finding trending topi...