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Jolissa Skow is a senior content writer and content strategist with a background in SEO, Google Analytics, and WordPress. She's been published on Search Engine Land, G2, UpCity, Salesforce, and more, and her Google Analytics tutorials have been shared by Google on their social media platforms. She loves to read and runs a book blog in her spare time. She currently lives in Minneapolis, where you'll find her zipping around on her pedal-assist electric bike.
Jolissa’s Most Recent Posts
How to Use Bing’s AI Performance Dashboard to Grow Your LLM Visibility
How to Use Bing’s AI Performance Dashboard to Grow Your LLM Visibility
Most marketers chasing AI visibility are focused on a few top platforms: ChatGPT, Google's AI Overviews, and Perplexity, for example. Microsoft Copilot rarely makes the list, de...
How to Master E-commerce Demand Forecasting + Find More Profitable Products
How to Master E-commerce Demand Forecasting + Find More Profitable Products
Have you ever ordered too much of a product that quickly stops selling? Or ordered too little of something that takes off? Or maybe you've spotted the next big trending product...
Why Keyword Research Doesn't Work in 2026 (And What to Do Instead)
Why Keyword Research Doesn't Work in 2026 (And What to Do Instead)
I was working on an in-house marketing team when Google’s AI Overviews debuted and organic traffic began dropping for many (if not most) websites all across the web. Even despit...
How to Find Viral Products to Sell on TikTok
How to Find Viral Products to Sell on TikTok
TikTok has forever changed the way products go viral. According to Statista, TikTok Shops’ gross merchandise value (GMV) skyrocketed from about one billion dollars in 2021 to an...
Semrush AI Visibility Toolkit vs Ahrefs Brand Radar for AI Tracking
Semrush AI Visibility Toolkit vs Ahrefs Brand Radar for AI Tracking
Whether you’re an agency juggling multiple SEO and marketing clients or an in-house team focused on growth, you already know how much the right tracking tools can help you make...
Why AI Share of Voice Matters More Than Your Organic Traffic Numbers
Why AI Share of Voice Matters More Than Your Organic Traffic Numbers
Your organic traffic has decreased since AI Overviews appeared at the top of Google’s search results, and you’re not alone. Traditional organic search traffic is down across muc...