Beauty Trends

Styling tools used primarily for blow-drying and adding volume to hair. They often feature ceramic and ionic technology to reduce frizz and add shine, and they come in various sizes with ergonomic handles for comfortable use. Round brushes are ideal for individuals looking to achieve smooth, voluminous hairstyles, particularly those with medium to long hair.

A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.

Temporary eye tightener is a cosmetic skincare product designed to reduce the appearance of under-eye puffiness, fine lines, and wrinkles for a short period. It typically contains fast-acting ingredients such as silicates or peptides that contract the skin temporarily, resulting in a smoother and firmer look around the eyes. This product is primarily targeted at individuals seeking quick, non-invasive solutions for a more youthful eye appearance, often for events or daily cosmetic enhancement.

Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

A negative ion brush is a hair care tool designed to reduce frizz and enhance shine by emitting negatively charged ions that neutralize the positively charged ions often found in dry, damaged hair. This brush works by sealing the hair cuticle, which helps to retain moisture, reduce static, and promote a smoother appearance. It is primarily targeted at individuals with frizzy, dry, or static-prone hair seeking to improve hair texture and manageability.

Methylene Blue cream is a skincare formulation that utilizes methylene blue for its antioxidant and cellular regenerative properties. It aims to protect the skin from oxidative damage, enhance mitochondrial function, and improve skin texture and elasticity, making it suitable for anti-aging applications. This cream is primarily targeted at individuals interested in innovative skincare treatments focused on age-related concerns and skin vitality.

Multi-collagen peptides powder is a dietary supplement formulated to provide a blend of collagen types sourced from various proteins, such as bovine, marine, chicken, or eggshell membranes. It is designed to support skin elasticity, joint health, hair growth, and overall wellness by replenishing the body’s natural collagen levels, which decline with age. This product is targeted at health-conscious individuals, including those interested in anti-aging benefits, fitness recovery, and improved overall vitality.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

Short chains of amino acids linked by peptide bonds, smaller than proteins. Peptides function as hormones, neurotransmitters, and are involved in the immune response, playing crucial roles in various biological processes. They are valuable in medical and research applications for their diverse functionalities.

Skincare product formulated with Panthenol, a derivative of Vitamin B5, known for its hydrating and skin-soothing properties. Panthenol serum helps to decrease transepidermal water loss, thereby keeping the skin moisturized and improving skin texture, making it feel more supple and appear healthier. This product is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking enhanced hydration and skin barrier support.

The skin microbiome refers to the community of microorganisms, including bacteria, fungi, viruses, and mites, that reside on the skin. These microorganisms play a crucial role in maintaining skin health by protecting against pathogens, modulating the immune system, and contributing to the skin's barrier function. The skin microbiome is particularly important for individuals seeking to maintain healthy skin and prevent dermatological issues.

Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.

Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.

Urea lotion is a dermatological skincare product that contains urea, a compound known for its powerful hydrating and keratolytic (exfoliating) properties. It helps to moisturize dry skin, soften rough patches, and treat conditions such as eczema, psoriasis, and keratosis pilaris by breaking down hardened protein in the skin. Urea lotion is primarily used by individuals with severely dry, rough, or scaly skin who require intensive moisturization and exfoliation.

A skincare product designed specifically to hydrate and protect men's skin, often formulated to address common issues such as dryness, irritation, and signs of aging. Men's moisturizers come in various types, including cream-based for dry and sensitive skin and lotion-based for normal to oily skin, offering benefits like hydration, protection, anti-aging, and soothing properties. These products are primarily targeted at men looking to maintain healthy, youthful skin and address specific skin concerns.

A cosmetic product designed to enhance the lips by providing shine and color, often with a thicker consistency and more intense pigmentation than traditional lip gloss. The product differentiates itself by offering a hydrating formula available in multiple shades, catering to diverse preferences and celebrating seasonal themes. It primarily appeals to individuals seeking vibrant lip color with added moisture and shine, often targeting beauty enthusiasts and those interested in makeup trends.

Strategic use of fragrances at customer touchpoints to communicate a clear and likable brand identity. Scent marketing aims to increase sales and brand loyalty by creating unique and memorable customer experiences, differentiating brands through olfactory cues. This approach primarily benefits retail businesses, hospitality sectors, and any customer-facing environments seeking to enhance their brand presence and customer engagement.

Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.

This type of wig is crafted to replicate the texture of straightened natural hair, particularly that of African-American individuals, offering a natural and realistic look. It stands out by providing a blend of smoothness and subtle coarseness, which closely resembles naturally straightened hair, making it a popular choice for those seeking authenticity in their hairpieces. The Yaki straight wig is primarily targeted at individuals who desire a natural-looking wig that complements their natural hair texture, often appealing to those who want versatility in styling while maintaining a realistic appearance.

Solid forms of deodorant made with natural ingredients, designed to control body odor. They are eco-friendly, often cruelty-free and vegan, and come in various scents and formulations, offering a sustainable alternative to traditional deodorants. Deodorant bars are popular among environmentally conscious consumers and those seeking natural personal care products.

Traditional Japanese oil derived from the seeds of the Camellia japonica plant, known for its moisturizing and nourishing properties. Rich in oleic acid, vitamins, and antioxidants, it is commonly used in hair and skin care to enhance hydration and promote a healthy appearance. Tsubaki Oil is particularly beneficial for individuals seeking natural solutions for dry or damaged hair and skin.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

A beverage that combines the traditional elements of a latte with the addition of collagen powder. Collagen is a protein known for its benefits to skin, hair, and nails, and when added to a latte, it provides a dose of this nourishing protein without significantly altering the taste, while also adding a luxurious texture to the drink. This makes it a popular choice for those looking to enhance their beauty routine through their diet.

Traditional skincare tool used primarily in West Africa, made from durable, stretchy nylon material known for its exfoliating properties. It helps remove dead skin cells, improve circulation, and promote smoother, healthier skin, while also being sustainable due to its long-lasting nature and ease of cleaning and reuse. The African net sponge is particularly beneficial for individuals seeking effective, natural exfoliation methods and is gaining popularity globally for its skincare benefits.

Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its product formulations, which include cleansers, serums, and balms, aiming to deliver effective skincare solutions and a pleasant sensory experience. The brand primarily targets individuals seeking natural and gentle skincare products that promote skin health and well-being.

Soft, flexible, self-adhesive dressings designed to be applied over scars to improve their appearance. These sheets contain silicone, which helps to enhance the color, height, and texture of scars by hydrating the scar tissue, thereby reducing redness, itching, and discomfort. Silicone scar sheets are commonly used by individuals looking to manage and reduce the visibility of scars from surgery, injury, burns, and acne.

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

Fragrances that evoke the scent of the ocean, sea breeze, and other water-related elements. They often feature fresh, clean, and crisp notes such as sea salt, marine notes, and water lily, providing a refreshing and invigorating quality. Aquatic perfumes are ideal for individuals seeking a sense of freshness and tranquility, particularly in warm weather or daytime settings.

Fragrances that are imitations or inspired versions of more expensive or well-known perfumes. These clones aim to replicate the scent profile of popular perfumes at a more affordable price, offering a similar olfactory experience without the high cost. Clone perfumes are primarily targeted at consumers who desire the scent of luxury fragrances but are looking for more budget-friendly options.