Reddit User Age, Gender, & Demographics (2024)
First launched in 2005, Reddit is approaching its 20th anniversary but remains relevant in the social media landscape.
In fact, only four other social media platforms receive a larger share of visits than Reddit in the US.
Following its March 2024 IPO, we’ll dive into Reddit user statistics and data below:
Contents
- Reddit Demographic Data (Key Statistics)
- How Many Reddit Users Are There?
- Reddit Users By Age
- Reddit Users By Gender
- Reddit Users By Region
- Reddit Traffic And Engagement Stats
- Popular Reddit-Related Searches
- Reddit User Device Stats
- Most Popular Subreddits
- Most Popular AMAs
- Reasons For Using Reddit
Reddit Demographic Data (Key Statistics)
- There are over half a billion Reddit users
- 44% of US Redditors are aged 18 to 29 years old
- Around 2 in 3 Reddit users are male
- Almost half of all Reddit users are based in the US
- There are over 3.5x more mobile Reddit visits than desktop per month
- r/funny is the most popular subreddit (56.6 million subscribers)
- Entertainment is the top reason (72%) Redditors use the platform
How Many Reddit Users Are There?
As of 2024, there are over 500 million Reddit accounts.
That’s an increase of over 150 million since 2019.
By 2028, there are expected to be over 556 million Reddit users.
Here’s a breakdown of Reddit users over time:
| Year | Number of Reddit Users | Change Over Previous Year |
| 2019 | 350.44 million | - |
| 2020 | 406.6 million | ↑ 56.16 million |
| 2021 | 447.02 million | ↑ 40.42 million |
| 2022 | 473.4 million | ↑ 26.38 million |
| 2023 | 491.5 million | ↑ 18.1 million |
| 2024* | 504.54 million | ↑ 13.04 million |
| 2025* | 514.66 million | ↑ 10.12 million |
| 2026* | 523 million | ↑ 8.34 million |
| 2027* | 530.17 million | ↑ 7.17 million |
| 2028* | 556.59 million | ↑ 26.42 million |
The majority of subreddits are not closed and can be accessed by unregistered users.
Sources: Statista
Reddit Users by Age
In the US, Reddit is most commonly used by 18 to 29-year-olds. Almost half (44%) of this section of the population uses Reddit.
Here’s a more detailed look at US Reddit users by age:
| Age Group | Proportion of Americans Using Reddit |
| 18 to 29 year olds | 44% |
| 30 to 49 year olds | 31% |
| 50 to 64 year olds | 11% |
| 65+ year olds | 3% |
Analysis of over 5,000 Redditors found that a user’s average age is 23 years old.
And just 12.75% of the sample were over the age of 30.
Sources: MarketingCharts, Reddit
Reddit Users by Gender
Around 2 in 3 (63.6%) Reddit users are male.
Here’s the Reddit user base broken down by gender:
| Gender | Distribution of Reddit Users |
| Female | 35.1% |
| Male | 63.6% |
In total, 27% of the US male population uses Reddit.
By comparison, 17% of the US female population uses Reddit.
Sources: DataReportal, MarketingCharts
Reddit Users by Region
Almost half (48.33%) of all Reddit users are based in the US.
Each of the top four countries by Reddit users is English-speaking.
Here’s a breakdown of Reddit users by nationality:
| Rank | Country | Proportion of Reddit Users |
| 1 | US | 48.33% |
| 2 | UK | 7.33% |
| 3 | Canada | 6.97% |
| 4 | Australia | 4.16% |
| 5 | Germany | 3.06% |
| - | Other | 30.16% |
In terms of monthly traffic, the US predictably leads the way with 13.6 million visits.
That’s over 6x more than the next highest country, the UK (2.2 million).
In fact, the US sees almost as much monthly Reddit traffic as all other nations combined (approximately 15.23 million visits).
Here’s a closer look at the Reddit’s monthly traffic by nation:
| Rank | Country | Monthly Traffic |
| 1 | US | 13.6 million |
| 2 | UK | 2.2 million |
| 3 | Canada | 1.8 million |
| 4 | Germany | 1.2 million |
| 5 | India | 1 million |
| 6 | Australia | 0.823 million |
| - | Other | 8 million |
Sources: similarweb, Semrush
Reddit Traffic and Engagement Stats
In March 2024, Reddit accumulated around 2.2 billion monthly visits.
According to recent data, the website has a bounce rate of 42.97%.
On average, 5.73 pages are accessed per visit, totaling 7 minutes and 37 seconds.
Search traffic has fluctuated over the last two years, but there is a general upward trend.
Between April 2022 and January 2024, the peak month for Reddit search traffic was January 2024 (4.6 billion) followed by December 2023 (4.34 billion).
Below is a breakdown of global Reddit search traffic over time:
| Month, Year | Global Search Traffic |
| April 2022 | 3.84 billion |
| May 2022 | 3.54 billion |
| June 2022 | 3.3 billion |
| July 2022 | 3.31 billion |
| August 2022 | 2.77 billion |
| September 2022 | 2.71 billion |
| October 2022 | 3.09 billion |
| November 2022 | 2.75 billion |
| December 2022 | 2.69 billion |
| January 2023 | 3.41 billion |
| February 2023 | 3.21 billion |
| March 2023 | 3.39 billion |
| April 2023 | 3.49 billion |
| May 2023 | 3.24 billion |
| June 2023 | 3.06 billion |
| July 2023 | 3.29 billion |
| August 2023 | 3.26 billion |
| September 2023 | 3.64 billion |
| October 2023 | 3.93 billion |
| November 2023 | 4.03 billion |
| December 2023 | 4.34 billion |
| January 2024 | 4.6 billion |
According to Reddit, the average logged-in user spends approximately 20 minutes each day on the platform.
This figure is even higher for users who have been on Reddit for 5+ years (35 minutes per day) and 7+ years (45 minutes per day).
Source: similarweb, SocialMediaToday
Popular Reddit-Related Searches
Of the 7.7 million different keywords associated with Reddit, the most frequently searched is ‘reddit’ with around 13.6 million searches per month. That’s over 55x more searches than any other keyword.
The total volume of keywords stands at approximately 80 million.
Here are the top five Reddit keywords:
| Rank | Keyword | Monthly Search Volume |
| 1 | 13.6 million | |
| =2 | nba reddit | 246,000 |
| =2 | reddit all | 246,000 |
| =2 | reddit nba | 246,000 |
| 5 | old reddit | 201,000 |
Source: Semrush
Reddit User Device Stats
The vast majority of Reddit users access the website via mobile.
As of 2024, there are over 3.5x more mobile Reddit visits (5.9 billion per month) than desktop (1.67 billion per month).
These figures have remained relatively consistent over the last couple of years.
Here’s a month-by-month breakdown of Reddit device stats since April 2022:
| Month, Year | Mobile Reddit Visits | Desktop Reddit Visits |
| April 2022 | 5.23 billion | 1.22 billion |
| May 2022 | 5.76 billion | 1.2 billion |
| June 2022 | 5.59 billion | 1.14 billion |
| July 2022 | 5.78 billion | 1.12 billion |
| August 2022 | 5.52 billion | 1.22 billion |
| September 2022 | 5.81 billion | 1.21 billion |
| October 2022 | 5.79 billion | 1.24 billion |
| November 2022 | 5.14 billion | 1.12 billion |
| December 2022 | 5.03 billion | 1.05 billion |
| January 2023 | 5.71 billion | 1.3 billion |
| February 2023 | 5.23 billion | 1.19 billion |
| March 2023 | 5.58 billion | 1.29 billion |
| April 2023 | 5.79 billion | 1.26 billion |
| May 2023 | 5.35 billion | 1.26 billion |
| June 2023 | 4.86 billion | 1.12 billion |
| July 2023 | 5.2 billion | 1.24 billion |
| August 2023 | 4.96 billion | 1.25 billion |
| September 2023 | 5.53 billion | 1.3 billion |
| October 2023 | 5.84 billion | 1.4 billion |
| November 2023 | 5.67 billion | 1.42 billion |
| December 2023 | 5.67 billion | 1.57 billion |
| January 2024 | 5.9 billion | 1.67 billion |
Source: Semrush
Most Popular Subreddits
Reddit has over 100,000 active subreddits.
And more than 500 of those have at least 1 million subscribers.
The most popular subreddit with over 55 million subscribers is r/funny.
Each of the top 10 subreddits has more than 30 million subscribers.
Here are the top 20 subreddits by number of subscribers:
| Rank | Subreddit | Subscribers |
| 1 | r/funny | 56.6 million |
| 2 | r/AskReddit | 45 million |
| 3 | r/gaming | 39.5 million |
| 4 | r/aww | 35.4 million |
| 5 | r/worldnews | 34.9 million |
| 6 | r/todayilearned | 34.7 million |
| 7 | r/Music | 32.9 million |
| 8 | r/movies | 32.3 million |
| 9 | r/science | 31.5 million |
| 10 | r/pics | 30.5 million |
| 11 | r/memes | 29.7 million |
| 12 | r/Showerthoughts | 29.7 million |
| 13 | r/Jokes | 27.8 million |
| 14 | r/news | 27.4 million |
| 15 | r/videos | 26.9 million |
| 16 | r/space | 24.9 million |
| 17 | r/askscience | 24.8 million |
| 18 | r/EarthPorn | 23.8 million |
| 19 | r/books | 23.7 million |
| 20 | r/food | 23.6 million |
Sources: WGTC, SocialMediaToday, Statista
Most Popular AMAs
Ask Me Anything posts (AMAs) are very popular on Reddit, often amassing thousands of upvotes when high-profile celebrities get involved.
In 2022, actor Nicolas Cage garnered the most upvotes of any AMA that year with almost a quarter of a million.
Here are the top 5 AMAs from 2022:
| Ask Me Anything | Number of Upvotes |
| "Hello, I’m Nicolas Cage and welcome to Ask Me Anything" | 238,500 |
| "I am Jon Stewart, host of The Problem with Jon Stewart on Apple TV+, and I’m here to talk with you about the stock market. AMA!" | 72,800 |
| "I’m Bill Gates, co-chair of the Bill and Melinda Gates Foundation and author of “How to Prevent the Next Pandemic.” Ask Me Anything." | 48,900 |
| "I'm LeVar Burton, host of LeVar Burton Reads. AMA!" | 48,700 |
| "Hello, my name is Zach Stafford, I make extra fabulous, deogie, and Pervis comics. I have been making comics for ten years and I'm finally making a book! AMA" | 48,600 |
In 2023, Keanu Reeves’ AMA received over 293,000 upvotes.
This surpassed Barrack Obama’s 2012 AMA, which held the record for most upvotes for several years (216,000).
Sources: Reddit, Reddit (2)
Reasons for Using Reddit
Entertainment is the main reason users flock to Reddit. In total, around 3 in 4 people on Reddit (72%) use the platform for entertainment.
The news is the second-most popular reason for using Reddit (43%).
Here are the top reasons for using Reddit:
| Reason for Using Reddit | Proportion of Users Who Agree |
| Entertainment | 72% |
| News | 43% |
| Follow brands/companies | 17% |
| Strengthen professional network | 8% |
| Keep in contact with friends and family | 5% |
| Other | 17% |
Source: AudienceProject
Conclusion
Interest in Reddit continues to grow year-over-year despite plenty of competition.
For more related social media data and statistics, take a look at our other Exploding Topics blog posts: Top 14 Social Media Trends, The Future of Social Media, and Top 32 Social Media Platforms.
