Top 100 Google Searches (September 2025)

This is our comprehensive list of the most popular Google searches in September 2025.

Google receives over 100 billion visits per month, and we've analyzed the top searches. 

Specifically, we're going to list:

• The top 100 keywords in the US
• The top 100 keywords globally
• Selection of popular keywords that are also trending

The data for the lists below was largely derived from Semrush, a keyword research and digital marketing platform.

Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

#	Search	Search Volume	Search Intent
1	YouTube	185 million	Navigational
2	Amazon	151 million	Navigational
3	Facebook	124 million	Navigational
4	Google	83.1 million	Navigational
5	Eight Sleep	55.6 million	Navigational
5	Weather	55.6 million	Navigational
5	Gmail	55.6 million	Navigational, Transactional
5	Wordle	55.6 million	Informational, Navigational
9	Google Translate	45.5 million	Navigational
10	Walmart	37.2 million	Navigational, Commercial
10	Translate	37.2 million	Navigational, Transactional
12	Food Near Me	30.4 million	Transactional
12	Home Depot	30.4 million	Navigational, Commercial
12	Yahoo	30.4 million	Navigational
12	News	30.4 million	Informational, Commercial
12	Yahoo Mail	30.4 million	Navigational, Transactional
12	ChatGPT	30.4 million	Informational, Navigational
12	NFL	30.4 million	Informational, Navigational
12	NBA	30.4 million	Informational, Navigational
20	Ebay	24.9 million	Navigational
20	Instagram	24.9 million	Navigational
20	Target	24.9 million	Navigational, Commercial
20	Amazon Prime	24.9 million	Navigational, Transactional
20	Calculator	24.9 million	Informational
20	CNN	24.9 million	Navigational
20	ESPN	24.9 million	Navigational
20	Fox News	24.9 million	Informational, Navigational
29	Twitter	20.4 million	Informational, Navigational
29	Google Flights	20.4 million	Navigational, Transactional
29	Costco	20.4 million	Navigational, Commercial
29	StreamEast	20.4 million	Informational
29	USPS Tracking	20.4 million	Navigational
29	Election Results	20.4 million	Informational
35	Zillow	16.6 million	Navigational
35	Google Maps	16.6 million	Navigational
35	Indeed	16.6 million	Navigational
35	Canva	16.6 million	Navigational
35	Lowes	16.6 million	Navigational
35	Netflix	16.6 million	Navigational
35	NFL Scores	16.6 million	Informational
35	Walgreens	16.6 million	Navigational
35	Blooket	16.6 million	Navigational
35	Restaurants Near Me	16.6 million	Transactional
35	Connections	13.6 million	Informational, Navigational
35	Best Buy	13.6 million	Navigational, Commercial
35	Traductor	13.6 million	Navigational
35	X	13.6 million	Navigational
35	USPS	13.6 million	Navigational
35	Spotify	13.6 million	Navigational
51	Google Docs	11.1 million	Navigational
51	Bank of America	11.1 million	Navigational, Commercial
51	CVS	11.1 million	Navigational
51	Capital One	11.1 million	Navigational
51	Craigslist	11.1 million	Navigational
51	Etsy	11.1 million	Navigational
51	Dow Jones	11.1 million	Informational
51	Wells Fargo	11.1 million	Navigational
51	English to Spanish	11.1 million	Informational
51	Facebook Marketplace	11.1 million	Navigational
51	MLB	11.1 million	Informational, Navigational
51	MSN	11.1 million	Navigational
51	Roblox	11.1 million	Navigational
51	Spanish to English	11.1 million	Informational
51	Solitaire	11.1 million	Informational, Commercial
51	Shein	11.1 million	Navigational
67	Speed Test	9.1 million	Informational, Navigational
67	Pinterest	9.1 million	Navigational
67	Donald Trump	9.1 million	Informational
67	Cool Math Games	9.1 million	Navigational
67	Kahoot	9.1 million	Navigational
67	LinkedIn	9.1 million	Navigational
67	Dominos	9.1 million	Navigational, Commercial
67	American Airlines	9.1 million	Informational, Navigational
67	Airbnb	9.1 million	Navigational
67	TikTok	9.1 million	Navigational
67	FedEx Tracking	9.1 million	Navigational
78	AOL Mail	7.5 million	Informational, Transactional
78	AutoZone	7.5 million	Navigational, Commercial
78	PayPal	7.5 million	Navigational
78	Harbor Freight	7.5 million	Navigational
78	Nvidia Stock	7.5 million	Informational
78	Old Navy	7.5 million	Navigational, Commercial
84	Temu	6.1 million	Navigational
84	Yankees	6.1 million	Informational
84	Outlook	6.1 million	Navigational, Transactional
84	Premier League	6.1 million	Informational, Navigational
84	Chase	6.1 million	Navigational
84	Twitch	6.1 million	Navigational
84	Daily Mail	6.1 million	Informational, Navigational
84	Discord	6.1 million	Navigational
84	Google Drive	6.1 million	Navigational, Transactional
84	Dollar Tree	6.1 million	Navigational, Commercial
84	Ikea	6.1 million	Navigational, Commercial
84	McDonald's	6.1 million	Navigational
84	Pizza Hut	6.1 million	Navigational, Commercial
84	DuckDuckGo	6.1 million	Navigational
84	Starbucks	6.1 million	Navigational
84	Taco Bell	6.1 million	Navigational, Commercial
99	Hotmail	5.0 million	Navigational
100	Prodigy	2.7 million	Navigational, Transactional

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

• Navigational: The searcher wants to find a specific website or web page.
• Informational: The searcher would like to learn more about something.
• Commercial: Indicates that the searcher is researching a product, service, or brand.
• Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are "branded searches": terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

• 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
• 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
• 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
• 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
• 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
• 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and the NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of September 2025, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Eight Sleep, Weather, Google, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people who search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on August 2025 data from Semrush.

#	Search	Search Volume	Search Intent
1	YouTube	1.1 billion	Navigational
2	Facebook	650.2 million	Navigational
3	WhatsApp Web	486 million	Navigational
4	Translate	412.7 million	Navigational, Transactional
5	Instagram	386.4 million	Navigational
6	Google	375.1 million	Navigational
7	Amazon	371.3 million	Navigational
8	Gmail	371.1 million	Navigational, Transactional
9	Weather	283.7 million	Navigational
10	Google Translate	283.1 million	Navigational
11	Cricbuzz	258.8 million	Navigational
12	Clima	221.4 million	Informational
13	IG	215.6 million	Navigational
14	Traductor	207.4 million	Navigational
15	ChatGPT	163.3 million	Informational, Navigational
16	Satta King	151.3 million	Navigational
17	Canva	141.2 million	Navigational
18	WhatsApp	132.6 million	Navigational
19	Google Maps	130.6 million	Navigational
20	Twitter	130.2 million	Informational, Navigational
21	Sarkari Result	124.2 million	Navigational
22	Chat GPT	121.6 million	Informational
23	FB	112.9 million	Navigational
24	Yahoo	111.2 million	Navigational
25	Tiempo	105.3 million	Navigational
26	Netflix	103.9 million	Navigational
27	Yahoo Mail	99.3 million	Navigational
28	Restaurants	97.8 million	Commercial
29	Wordle	96.9 million	Informational, Navigational
30	Hotmail	96.7 million	Navigational
31	Pinterest	93.1 million	Navigational
32	погода	90.7 million	Navigational
33	NBA	88.5 million	Informational, Navigational
34	TikTok	87.7 million	Navigational
35	переводчик	87.5 million	Navigational
36	Ibomma	84.3 million	Informational
37	Speed Test	82.2 million	Navigational
38	IPL	81.9 million	Informational, Navigational
39	X	81.1 million	Navigational
40	Instagram Login	79.6 million	Navigational, Transactional
41	Roblox	79.9 million	Navigational
42	çeviri	73.4 million	Navigational
43	Real Madrid	71.7 million	Informational
44	Speedtest	71.2 million	Navigational
45	Weather Tomorrow	69.9 million	Navigational, Transactional
46	Yandex	69.4 million	Navigational
47	Flipkart	69.2 million	Navigational
48	Tradutor	69.2 million	Navigational
49	Dpboss	68.5 million	Informational
50	Lottery Sambad	68.2 million	Informational, Transactional
51	Poki	67.5 million	Navigational
52	BBC News	65.6 million	Navigational
53	Premier League	63.4 million	Informational, Navigational
54	Restaurants Near Me	63 million	Transactional
55	Ebay	62.3 million	Navigational
56	Map	59.8 million	Navigational
57	News	59.7 million	Informational, Commercial
58	Eight Sleep	59 million	Navigational
59	Outlook	58.9 million	Navigational, Transactional
60	Spotify	57.8 million	Navigational
61	Proxy	57.6 million	Informational
62	Xổ Số Miền Nam	55.9 million	Navigational
63	Betano	53.8 million	Navigational, Commercial
64	Facebook Login	53.8 million	Navigational, Transactional
65	ютуб	52.9 million	Navigational
66	Calculator	51.7 million	Informational
67	LinkedIn	51.8 million	Navigational
68	Hotels	50.1 million	Navigational, Commercial
69	DuckDuckGo	50.1 million	Navigational
70	Meteo	49.2 million	Commercial
71	Walmart	48.4 million	Navigational
72	Ikea	48.1 million	Navigational
73	Live Score	47.7 million	Navigational
74	Hava Durumu	47.6 million	Transactional
75	Serie A	47.0 million	Navigational
76	Futbol Libre	46.4 million	Navigational
77	Shein	46.3 million	Navigational
78	Google Traduction	46.0 million	Informational, Commercial
79	E Devlet	45.9 million	Informational
80	NFL	44.8 million	Informational, Navigational
81	ترجمة	44.3 million	Navigational
82	Indeed	43.1 million	Navigational
83	Cricket	42.9 million	Navigational
84	Google Flights	42.4 million	Navigational, Transactional
85	Amazon Prime	42.1 million	Navigational, Transactional
86	Twitch	42.1 million	Navigational
87	Airbnb	41.2 million	Transactional
88	Google Scholar	39.5 million	Navigational
89	Telegram	38.6 million	Navigational
90	CNN	38.5 million	Navigational, Transactional
91	Champions League	38.4 million	Navigational
92	Temu	37.9 million	Informational
93	Home Depot	37 million	Transactional
94	Food Near Me	36.9 million	Navigational
95	Gmail Login	36.7 million	Navigational
96	WP	33.9 million	Navigational
97	Flashscore	33.2 million	Navigational
98	Discord	32.3 million	Navigational
99	Flamengo	31.5 million	Navigational
100	Costco	30.2 million	Navigational, Commercial

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

5-year search growth: 15%

Search growth status: Exploding

Search Volume (US): 6.1 million

Search Volume (Global): 37.2 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

• Discord login (1,830,000)
• Discord download (1,000,000)
• Discord servers (450,000)
• Is Discord down (110,000)

2. TikTok

5-year search growth: 185%

Search growth status: Exploding

Search Volume (US): 9.1 million

Search Volume (Global): 83.1 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of a proposed US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, although it has jumped to 165,000 monthly searches in the US.

3. Facebook Marketplace

5-year search growth: 51%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 16.6 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

eBay still leads the way in the US in terms of search volume, but Facebook Marketplace now receives equivalent monthly searches to Craigslist and Etsy. That's despite the fact that many users will access Marketplace through Facebook, rather than a direct search. 

4. Canva

5-year search growth: 633%

Search growth status: Exploding

Search Volume (US): 16.6 million

Search Volume (Global): 141.2 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates and has embraced AI tools to democratize the design process.

5. Telegram

5-year search growth: 245%

Search growth status: Exploding

Search Volume (US): 1.5 million

Search Volume (Global): 38.6 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over 1 billion users as of the latest reported figures in March 2025. 

6. WhatsApp

5-year search growth: 7%

Search growth status: Regular

Search Volume (US): 2.7 million

Search Volume (Global): 132.6 million

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.5 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates over 2.8 billion visits per month.

And while "WhatsApp" receives more than 100 million global monthly searches, WhatsApp Web is receiving close to 500 million. 

7. ChatGPT

5-year search growth: 8,700%

Search growth status: Exploding

Search Volume (US): 30.4 million

Search Volume (Global): 163.3 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

5-year search growth: 85%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 46.3 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales. 

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (37.9 million monthly searches).

Key Takeaways

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.