Top 100 Google Searches (December 2025)

This is our comprehensive list of the most popular Google searches in December 2025.

Google receives over 100 billion visits per month, and we've analyzed the top searches. 

Specifically, we're going to list:

• The top 100 keywords in the US
• The top 100 keywords globally
• Selection of popular keywords that are also trending

The data for the lists below was largely derived from Semrush, a keyword research and digital marketing platform.

Please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

#	Search	Search Volume	Search Intent
1	YouTube	185 million	Navigational
2	Amazon	124 million	Navigational
3	Facebook	101 million	Navigational
4	Google	83.1 million	Navigational
5	Gmail	55.6 million	Navigational, Transactional
5	Wordle	55.6 million	Informational
7	ChatGPT	45.5 million	Navigational, Commercial
8	Eight Sleep	37.2 million	Navigational
8	Google Translate	37.2 million	Informational, Navigational
8	Walmart	37.2 million	Navigational
8	Weather	37.2 million	Informational
8	News	37.2 million	Informational, Commercial
13	Translate	30.4 million	Informational
13	Food Near Me	30.4 million	Transactional
13	Home Depot	30.4 million	Navigational, Commercial
13	Yahoo	30.4 million	Navigational
13	Yahoo Mail	30.4 million	Navigational
13	NFL	30.4 million	Informational, Navigational
19	NBA	24.9 million	Informational, Navigational
19	Ebay	24.9 million	Navigational
19	Target	24.9 million	Navigational, Commercial
19	Amazon Prime	24.9 million	Navigational
19	Calculator	24.9 million	Informational
24	Instagram	20.4 million	Navigational
24	ESPN	20.4 million	Navigational, Commercial
24	Fox News	20.4 million	Navigational
24	CNN	20.4 million	Navigational
24	Twitter	20.4 million	Navigational
24	Google Flights	20.4 million	Informational, Transactional
24	Costco	20.4 million	Navigational
24	USPS Tracking	20.4 million	Navigational
24	Election Results	20.4 million	Informational, Commerical
33	Canva	16.6 million	Navigational
33	Lowes	16.6 million	Navigational, Commercial
33	Zillow	16.6 million	Navigational
33	NFL Scores	16.6 million	Informational
33	Blooket	16.6 million	Navigational, Transactional
33	Restaurants Near Me	16.6 million	Transactional
39	Google Maps	13.6 million	Navigational
39	Indeed	13.6 million	Navigational
39	StreamEast	13.6 million	Informational
39	Netflix	13.6 million	Navigational
39	Walgreens	13.6 million	Navigational, Commercial
39	Connections	13.6 million	Informational
39	Best Buy	13.6 million	Commercial
39	X	13.6 million	Navigational
39	USPS	13.6 million	Navigational
39	Spotify	13.6 million	Navigational, Transactional
49	Traductor	11.1 million	Navigational
49	CVS	11.1 million	Navigational
49	Dow Jones	11.1 million	Informational
49	Wells Fargo	11.1 million	Navigational, Commercial
49	English to Spanish	11.1 million	Informational
49	Spanish to English	11.1 million	Informational
49	Solitaire	11.1 million	Informational
49	Shein	11.1 million	Navigational
57	Google Docs	9.1 million	Navigational
57	Capital One	9.1 million	Navigational, Commercial
57	Craigslist	9.1 million	Navigational
57	Etsy	9.1 million	Navigational
57	Facebook Marketplace	9.1 million	Navigational
57	MSN	9.1 million	Navigational, Commercial
57	Roblox	9.1 million	Navigational
57	Bank of America	9.1 million	Navigational, Commercial
57	MLB	9.1 million	Navigational
57	Speed Test	9.1 million	Informational
57	Pinterest	9.1 million	Navigational
57	Cool Math Games	9.1 million	Navigational
57	LinkedIn	9.1 million	Navigational
57	Dominos	9.1 million	Navigational
57	American Airlines	9.1 million	Informational
57	Airbnb	9.1 million	Navigational, Commercial
57	TikTok	9.1 million	Navigational
74	Kahoot	7.5 million	Navigational, Transactional
74	FedEx Tracking	7.5 million	Navigational, Transactional
74	Donald Trump	7.5 million	Informational
74	AOL Mail	7.5 million	Navigational, Transactional
74	AutoZone	7.5 million	Navigational, Commercial
74	PayPal	7.5 million	Navigational
74	Harbor Freight	7.5 million	Navigational
74	Old Navy	7.5 million	Navigational
82	Nvidia Stock	6.1 million	Informational
82	Temu	6.1 million	Navigational
82	Yankees	6.1 million	Informational, Navigational
82	Outlook	6.1 million	Navigational
82	Premier League	6.1 million	Informational, Navigational
82	Daily Mail	6.1 million	Informational, Navigational
82	Dollar Tree	6.1 million	Navigational, Commercial
82	Ikea	6.1 million	Navigational
82	McDonald's	6.1 million	Navigational, Transactional
82	Pizza Hut	6.1 million	Navigational, Commercial
82	Starbucks	6.1 million	Navigational
82	Taco Bell	6.1 million	Navigational, Commercial
94	Twitch	5.0 million	Navigational
94	Chase	5.0 million	Navigational, Commercial
94	Discord	5.0 million	Navigational
94	Google Drive	5.0 million	Navigational, Transactional
94	DuckDuckGo	5.0 million	Navigational
99	Hotmail	4.1 million	Informational
99	Taylor Swift	4.1 million	Informational

The Search Intent column tells us the likely purpose of the search. This data is taken from the Semrush Keyword Magic Tool.

The four types of search intent in Semrush are:

• Navigational: The searcher wants to find a specific website or web page.
• Informational: The searcher would like to learn more about something.
• Commercial: Indicates that the searcher is researching a product, service, or brand.
• Transactional: Indicates that the searcher is ready to make a purchase.

It's notable that many of the top searches on Google are "branded searches": terms like YouTube, Amazon, and the NFL. In other words, the majority of searches in the top 100 are navigational or informational.

These kinds of keywords attract millions of searches per month.

But ranking for the top Google searches is impossible for most brands. There is simply too much competition.

Semrush calculates competition using a Keyword Difficulty score. It’s a 0-100 metric showing how tough it is to rank in Google’s top 10 for any keyword, based on factors like backlinks and domain authority. 

The 6 levels of keyword difficulty in Semrush are:

• 0-14 = Very easy. It’s possible to rank new pages quickly with minimal effort. 
• 15-29 = Easy. Some competition, but ranking is possible with quality, intent-focused content. 
• 30-49 = Possible. More competitive and requires quality, highly optimized, and well-structured content to rank.
• 50-69 = Difficult. Strong content and quality backlinks are essential to rank and see traffic.
• 70-84 = Hard. Highly competitive keywords that require extensive effort, many quality backlinks, and unique content to rank. 
• 85-100 = Very hard. Elite SEO, link building, and promotion are needed to rank. Top searches like YouTube, Amazon, and the NFL fall into this difficulty level. 

That's why marketers look for low-competition keywords that are easier to rank for.

What are the top searches on Google?

As of December 2025, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Google, Gmail, and Wordle.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people who search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched for around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.

This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

To get access to more Google search data, sign up for Semrush today. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

Our search volume statistics are based on December 2025 data from Semrush.

#	Search	Search Volume	Search Intent
1	YouTube	1.2 billion	Navigational
2	Facebook	590 million	Navigational
3	WhatsApp Web	481.5 million	Navigational
4	Instagram	418.5 million	Navigational
5	Translate	389.2 million	Informational
6	Gmail	372.3 million	Navigational, Transactional
7	Google	369.7 million	Navigational
8	Amazon	343.6 million	Navigational
9	Weather	292.5 million	Informational
10	Google Translate	257.9 million	Informational, Navigational
11	Cricbuzz	256.1 million	Navigational
12	Clima	255.7 million	Informational, Commercial
13	IG	250.8 million	Navigational
14	Traductor	209.5 million	Navigational
15	ChatGPT	194.1 million	Navigational, Commercial
16	Canva	153.7 million	Navigational
17	Satta King	151.4 million	Informational, Commercial
18	WhatsApp	138.6 million	Navigational
19	Chat GPT	138.4 million	Informational
20	Google Maps	128.9 million	Navigational
21	Twitter	118.4 million	Navigational
22	Pinterest	100.6 million	Navigational
23	Yahoo	105.4 million	Navigational
24	FB	104.7 million	Navigational
25	Sarkari Result	101.2 million	Informational
26	Yahoo Mail	97.5 million	Navigational
27	Netflix	96.7 million	Navigational
28	Wordle	96.1 million	Informational
29	погода	95.8 million	Informational, Commercial
30	TikTok	95.7 million	Navigational
31	Restaurants	95.1 million	Commercial
32	Instagram Login	94.7 million	Navigational, Transactional
33	X	92.4 million	Navigational
34	Hotmail	90 million	Informational
35	Poki	87.9 million	Navigational, Commercial
36	Weather Tomorrow	87 million	Informational
37	NBA	86 million	Informational, Navigational
38	переводчик	82.7 million	Informational, Transactional
39	IPL	81.9 million	Informational, Navigational
40	Speed Test	80.6 million	Informational
41	Real Madrid	80.2 million	Informational
42	Roblox	77.2 million	Navigational
43	çeviri	73.5 million	Navigational
44	Speedtest	70.4 million	Informational
45	Proxy	70.1 million	Informational
46	Flipkart	69.3 million	Navigational
47	Tradutor	69 million	Informational
48	Xổ Số Miền Nam	68.3 million	Informational, Commercial
49	News	68.7 million	Informational, Commercial
50	Lottery Sambad	68.2 million	Informational, Transactional
51	BBC News	65.3 million	Navigational, Commercial
52	Yandex	63.5 million	Navigational
53	Tiempo	63.2 million	Navigational
54	Restaurants Near Me	62.9 million	Transactional
55	Ebay	62.5 million	Navigational
56	Map	62.2 million	Informational
57	Premier League	61.7 million	Informational, Navigational
58	Spotify	58.2 million	Navigational, Transactional
59	Ibomma	56.8 million	Informational, Transactional
60	Outlook	56.5 million	Navigational
61	Dpboss	56.2 million	Informational
62	ютуб	56.1 million	Navigational, Transactional
63	Betano	56 million	Navigational
64	LinkedIn	54.2 million	Navigational
65	Calculator	53.4 million	Informational
66	Facebook Login	53.1 million	Navigational, Transactional
67	Hotels	53 million	Transactional
68	DuckDuckGo	49.2 million	Navigational
69	Live Score	49.2 million	Navigational
70	Meteo	49.1 million	Informational, Commercial
71	Ikea	48.8 million	Navigational
72	Walmart	48.3 million	Navigational
73	Serie A	48.1 million	Informational
74	Hava Durumu	47.8 million	Informational
75	Shein	46.2 million	Navigational
76	E Devlet	46.0 million	Navigational
77	Google Traduction	45.1 million	Navigational, Transactional
78	NFL	44.9 million	Informational, Navigational
79	ترجمة	44.5 million	Navigational
80	Futbol Libre	43.3 million	Informational, Transactional
81	Airbnb	42.8 million	Navigational, Commercial
82	Google Flights	42.5 million	Informational, Transactional
83	Champions League	41.9 million	Informational, Navigational
84	Eight Sleep	40.3 million	Navigational
85	Temu	40.1 million	Navigational
86	Amazon Prime	39.8 million	Navigational
87	Indeed	39.5 million	Navigational
88	Telegram	39 million	Navigational, Commercial
89	Twitch	38.7 million	Navigational
90	Google Scholar	38.3 million	Navigational
91	Home Depot	37.0 million	Navigational, Commercial
92	Food Near Me	36.7 million	Transactional
93	Cricket	36.4 million	Informational
94	Gmail Login	34.3 million	Navigational, Transactional
95	WP	34 million	Informational
96	Flashscore	33.6 million	Navigational
97	CNN	33.5 million	Navigational
98	Flamengo	31.9 million	Informational
99	Discord	31.3 million	Navigational
100	Costco	29.7 million	Navigational

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

5-year search growth: 15%

Search growth status: Exploding

Search Volume (US): 5 million

Search Volume (Global): 31.3 million

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

Search intent data suggests that "Discord" is a navigational keyword, meaning most people who search for this term are looking to visit the site and sign in.

Related keywords with significant volume in the US:

• Discord login (1,830,000)
• Discord download (1,000,000)
• Discord servers (450,000)
• Is Discord down (110,000)

2. TikTok

5-year search growth: 185%

Search growth status: Exploding

Search Volume (US): 9.1 million

Search Volume (Global): 91.6 million

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

In January 2025, TikTok users flocked to the Chinese social media app RedNote ahead of a proposed US TikTok ban. Search volume data reveals that interest in RedNote is still tiny in comparison, although it has jumped to 165,000 monthly searches in the US.

3. Facebook Marketplace

5-year search growth: 51%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 15.8 million

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users, and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

eBay still leads the way in the US in terms of search volume, but Facebook Marketplace now receives equivalent monthly searches to Craigslist and Etsy. That's despite the fact that many users will access Marketplace through Facebook, rather than a direct search. 

4. Canva

5-year search growth: 633%

Search growth status: Exploding

Search Volume (US): 16.6 million

Search Volume (Global): 145.9 million

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates and has embraced AI tools to democratize the design process.

5. Telegram

5-year search growth: 245%

Search growth status: Exploding

Search Volume (US): 1.2 million

Search Volume (Global): 38.3 million

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Telegram has over 1 billion users as of the latest reported figures in March 2025. 

6. WhatsApp

5-year search growth: 7%

Search growth status: Regular

Search Volume (US): 2.2 million

Search Volume (Global): 132.7 million

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.5 billion users who, on average, send out 100+ billion messages a day. Semrush traffic data estimates that WhatsApp generates over 2.8 billion visits per month.

And while "WhatsApp" receives more than 100 million global monthly searches, WhatsApp Web is receiving close to 500 million. 

7. ChatGPT

5-year search growth: 8,700%

Search growth status: Exploding

Search Volume (US): 37.2 million

Search Volume (Global): 180.2 million

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days.

Currently, more than 180 million people use ChatGPT. And the tool's popularity is only expected to continue to grow as we await the release of GPT-5.

The search volume for ChatGPT massively exceeds the number of monthly searches for its parent company, OpenAI.

8. Shein

5-year search growth: 85%

Search growth status: Regular

Search Volume (US): 11.1 million

Search Volume (Global): 46.7 million

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows it to create and launch new designs in less than 3 days. It's reported that Shein does over $30 billion in annual sales. 

Shein is just one Chinese retailer in the top 100 globally. It's joined by Temu (37.9 million monthly searches).

Key Takeaways

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.